Looking at today’s e-commerce environment, customers’ expectations for quick delivery are expected but often not fulfilled. Two of India’s leading platforms, BigBasket and Blinkit, have now shifted gears with consumers expecting faster delivery and that is 10-minute iPhone delivery! With this service, consumers can now know the extent to which the delivery system is changing, given the technological advancement that is ongoing in the market.
Table of Contents
The Instant Gratification Era
For the past few years, e-commerce has changed a lot. For the first time, customer satisfaction with the delivery of goods and services was limited to the next day or even two days. Yet, as e-shopping became a normal way of life consumers became more demanding and required delivery at a faster pace. Grofers which is now Blinkit and BigBasket have been primarily focused on the grocery and essentials segment and have leveraged this aspect by providing delivery in almost ‘x’ time slots. Now they are trying to take this concept to a different level, bringing their lightning-speed service to devices like the iPhone.
Why iPhone?
I iPhone is one of the leading and most premium products that consumers seek to acquire most in the world. As soon as a new model comes, people who are fans of Apple products are the first to buy the new model. Especially for many consumers it seems to be important that they get an iPhone as soon as possible. Providing Blinkit 10-minute iPhone delivery, both are catering to the desirable market wherein time is equally priceless as the product.
It also underlines the fact that the two companies have become very nimble in where they can make their presence felt. These have been historically done only for groceries and other necessity products and are now venturing into the realm of high-end electronics where the concepts of convenience and luxury converge.
The issues involved with the mechanics of a ten-minute delivery offer a great insight into the operational requirements of on-demand delivery companies such as Uber Eats.
As one can conclude, for the company to provide the delivery within 10 minutes, hyperlocal delivery models should be applied. BigBasket has adopted micro-fulfilment centres or dark stores that help optimise the network and create efficiency in urban centres. These small warehouses hold cash crops and fast-turn products some of them being smartphones and the idea is that once the order is made, it can be shipped immediately.
Similarly, the platforms offer IT based current inventories to ensure that they offer accurate stock, at any given time. This makes sure that the customers order only what is available locally so that they will not face a problem of delay.
Key features of the 10-minute iPhone delivery service
Wide range of iPhone models: The latest iPhones are available, as well as other models of iPhone to suit the customers’ demands.
Real-time tracking: It is also important that users can monitor the status of their orders in real-time for clarity’s sake and ease.
Multiple payment options: BigBasket and Blinkit will provide several forms of payment such as COD, online wallets and credit/debit cards.
Customer support: To ensure any problems or questions related to the products are well handled both companies will offer customer support services.
Challenges and Solutions
However on the bright side, the iPhone can be produced within 10 minutes, but with some problems as well. It becomes cumbersome to deliver a large volume of products during certain hours of the day or seasons when there is a flood of orders such as product launches. Also, heavy traffic especially in cities might prove to be cumbersome for the delivery and the delivery people in their attempt to beat the deadline.
To avoid such challenges, it is expected that BigBasket and Blinkit will make much use of AI-enabled routing that will see delivery agents take paths that require less time and are not congested. In addition, both platforms may well restrict this service to some specific cities and towns within which they have established strong delivery infrastructure to maintain high quality of service.
The former tries to represent a typical link that is characteristic of the future of e-commerce.
The BigBasket 10-minute iPhone delivery is only the beginning of the great opportunities waiting for e-business in the future. Others will soon emulate the trend as competition increases, to achieve an even shorter turnaround time on an even larger variety of products. It also defines how the companies are venturing into more product categories and not restricting themselves to fundamentals.
Thus, fast deliveries, especially the 10-minute delivery, became a valuable aspiration for consumers and provided a possibility to buy true luxury items and receive them at their place in a very short time. Well, for both BigBasket and Blinkit, this service is disruptive – thus putting them at the forefront of the future waves of e-commerce evolution.
Conclusion
When BigBasket and Blinkit decided to deliver iPhones in 10 minutes it set trends as the expectations of the consumer base are now pushing for ultra-fast deliveries. Customers can only wait for faster access to these quality products as the logistics find new ways of making it easier, thus the line between necessity and luxury in the e-commerce platforms.
