From coffee mugs to a sports car, customization have taken over the market in frenzy. A study showed that most people would now like to personalize the products that they buy to fit their needs and personality. Such pervasive need for personalization has been supported by the advent of technologies such as the 2D and 3D configurator that can provide a more enriching and engaging experience to the customers.

What do 2D and 3D Configurators Do?

Every customer wants to have a thorough idea of the product that they are interested in before making their final purchase. One of the best ways to appraise a product is to have a visual representation of the object. Likewise, 2D and 3D configurators enable the customers to see the products in detail and allow them to make an informed purchase. The configurators provide a visual representation or a model of the products so that the customers have a clear idea of the object. They are targeted towards providing a better customer experience by allowing the customers to interact with the interface and learn more about their prospective purchase. The technology is a great additive that aids the customers to come to an informed decision who are unsure or in doubt about the configurations and design of a specific product.

However, this is where the similarities between the two end. While the technology was started with the 2 configurators, the experts soon came up with a better and a more efficient alternative, the 3D configurator. The foremost advantage of 3D configurators is its sheer uniqueness and the capability to awestruck anyone. With the realistic and three-dimensional rendering of the products, they are sure to reel in thousands of customers. However, the 3D configurator is much more than a nifty gimmick. Besides having the wow factor, 3D configurators are extremely useful.

While 2D configurators generate only images of the product, 3D configurators are more user-friendly as they are capable of generating more realistic and full 3D representations that allow the customers to examine the product from all angles. This automatically reduces the cart abandonment tendency of the customers by giving them more surety about the product and helping them make a more informed decision. While the 2D configurators give a more restricted view of the products with the help of only two-dimensional images, 3D configurators, on the other hand, creates a three dimensional model of the product that allows the customer to explore the product from all the different angles. The 3D configurators help to better envisage the product, its design, and usability leaving little room for doubt in the mind of the customer.

Even a brilliant idea can fall short of impressing an audience if they cannot visualize the idea. A theoretical masterpiece too needs a face to sell it. 3D configurator can be the tool to give your brilliant idea a face and let your audience understand your concept with a better grasp of the visuals. The three-dimensional rendering of the idea provides the audience with detailed information about the product during the presentation and leaves them appeased.

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